Brisbane tram featuring an advertisement for Fortitude Valley shopping,

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Location: Brisbane, Queensland

Description: In 1849 immigrants from the ship 'Fortitude' arrived in Brisbane. They named the low-lying land they occupied Fortitude Valley after the ship which brought them to Australia. The entire side of this tram has been utilised to spruik what was until the 1960s a major retail centre. It was dominated by the department stores like T.C. Beirnes, McWhirters, and Overells, which had all begun in the 1890s

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