This is not a drill: Gold Tickets really are being hidden for you to find.
As Jelly Belly founder David Klein—aka The Candy Man—gets ready to retire, he’s decided to leave the candy industry with a bang (and a fizz and a pop) by placing Willy Wonka-style golden tickets out into the world for people to hunt for.
David and his partner have started going across the USA and hiding tickets in the form of necklaces in places they come across with an interesting story. Plans are to have multiple treasure hunts for these golden tickets in each state.
You can join one of their treasure hunts at this website. Each treasure hunt is valued at $5,000 and there’s a cost of $49.99 to enter.
The biggest and best part of these treasure hunts? Anyone who joins at least one treasure hunt will be eligible to search for The Ultimate Treasure—the key to one of David’s candy factories and an all-expenses paid trip and education to a candy-making university.
He will add this treasure hunt after all the states have had a chance to play.
“With The Gold Ticket Treasure hunt, our goal is to get people out and about with their families. Grandma and Grandpa can even join with the kids and grandkids,” said David.
We think this is one initiative Willy Wonka and the Oompa Loompas would be proud of.